“Lesbian” on a London bus: the HER campaign putting sapphic types in lights

A single word on the side of a double-decker, and suddenly the whole city is talking. For the first time, the word “lesbian” has appeared on the side of Transport for London buses, thanks to HER, the dating and community app for queer women and FLINTA people. The campaign, called “Every Type. Yes, Even Yours”, launched this week and was reported by PinkNews on 9 October. Rather than a single polished image of sapphic life, the ads celebrate the sheer range of attraction within the community. Labels such as “wolfcut wlw”, “T4T baby”, “bisexual baddie” and “raging lesbian” are the kind of hyper-specific shorthand that circulates among friends and online, now blown up across the capital’s streets. The message is simple: no type is too niche, and nobody has to shrink to fit. HER also took over a London venue, La Camionera, for a singles-focused event around the launch, a reminder that apps and real-life nights are increasingly working together. That matters because dedicated spaces for queer women have been hard to sustain, and visibility campaigns like this one tend to push people back towards parties, bars and meet-ups. It is a UK story, but it lands neatly in Amsterdam, where queer women’s nights, from small bar socials to club takeovers, rely on the same thing: people finding each other and showing up. If you want to meet your crowd offline, keep an eye on Vibra for events, venues and tickets that put the community first, and tell us which nights deserve more space on the calendar. Source: PinkNews — Sapphic dating app HER campaign sees ‘lesbian’ on TFL bus for first time ever (9 October 2026).